Jacksonville, Florida-Nike’s trademark Swoosh is coming to Tiger Nation beginning this upcoming Fall at Edward Waters College (EWC).
EWC has signed a multi-year agreement with Nike through BSN Sports to become the official supplier of apparel and athletic equipment for all EWC sports. Under the agreement, Nike will become the exclusive provider of all Tiger uniforms, apparel and accessories.
“In our continual pursuit of eminence and high achievement both on and off the field, this partnership further demonstrates our prominence as a nationally competitive athletic department,” said Director of Intercollegiate Athletics, Mr. Paul Bryant, “Nike and BSN SPORTS help us enhance the scope of our branding nationwide.”
The agreement with Nike/BSN SPORTS officially started on July 1, 2019 and comes with an impressive array of perks and benefits. Most notably, pursuant to the Nike partnership, EWC will also be provided with a range of rewards, discounts and complimentary marketing/promotional materials.
Before coming to an agreement with Nike and BSN, all EWC athletic programs purchased apparel through various vendors, utilizing a number of different brands. The Nike partnership will allow the Tigers to display a consistent look and leverage the dynamic EWC brand with uniformity and pride.
“We are excited about this new partnership with Nike and BSN as this agreement will operate to heighten the position of the Edward Waters College brand not only through athletics but will equally function to advance our overall institutional footprint into new markets and spaces for the benefit of our students and stake holding partners”, said EWC President/Chief Executive Officer, Dr. A. Zachary Faison Jr.
Even more, the entire EWC community will have the opportunity to purchase Nike branded Tigers gear through online stores hosted by BSN throughout the year. EWC will receive rebates directly related to the amount of its annual spending and members of Tiger Nation including students, faculty, staff, and alumni will have an opportunity to take advantage of special pricing discounts on NIKE branded products and apparel at different times throughout the academic year.
Bill Stote, BSN SPORTS Collegiate Select Senior Vice President added, “This agreement with Edward Waters College affirms our mission to deliver elite, customized products and services across every single corner of campus. We are genuinely excited to get to know all of the coaches and campus administrators associated with this great athletic program and work tirelessly to put time back into their day so they can spend more time elevating and impacting student lives.”
About Nike, Inc.
Nike, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
About BSN Sports
BSN Sports is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN Sports markets and distributes its products to more than 100,000 institutional and team sports customers in colleges and universities, middle and high schools and recreational programs throughout the United States via catalog, e-commerce and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN Sports’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN Sports visit www.bsnsports.com.
About Edward Waters College
Edward Waters College (EWC), accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and member of the United Negro College Fund (UNCF), is a private, historically black, urban college which offers a liberal arts education with a strong emphasis on the Christian principles of high moral” “and spiritual values. EWC was established in 1866 and is an African Methodist Episcopal Church-related institution of learning. It is the first private institution of higher education in the State of Florida.”
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Asa Philip Randolph was a groundbreaking leader, organizer, and social activist who championed equitable labor rights for African American communities, becoming one of the most impactful civil rights and social justice leaders of the 20th century. His activism spanned 60 years, and included the organization of the largest labor union for Black workers in the United States and the coordination of two Marches on Washington (1941 and 1963).
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